MediaWeek posted a brief video interview with Dr. Mehmet Oz several days ago which is both revealing and instructive for authors, personalities or anyone publishing and/or advising them. Just as I was taking a “wait and see” attitude with his upcoming television show (which debuts tomorrow), this brief piece gives me a new context for Oz’s approach that has me positively anticipating his show both professionally and personally.
Although a relative minority of doctors/coaches, etc. are ever interviewed on video or television or get to host their own show (although web-based formats are changing the landscape for video/TV exposure very quickly), be sure to consider Oz’s points for maximizing your impact or that of an author you publish in both audio and print formats as well.
(NOTE: 11/23 - unfortunately, I just discovered the video has been pulled from the web so I’ve removed the link! Two months later, I still think Dr. Oz is doing an admirable job.)
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