testimonials

Dan Sullivan, Owner and Co-Founder, Strategic Coach, Inc.

Michael Fishman combines uncommon graciousness with a wealth of incredibly useful marketing wisdom and experience. With his assistance and direction, we were able to hone our marketing messages and processes to immediately and noticeably improve response rates in several areas. We're now receiving triple the response we were from similar communications before working with him. Michael was able to quickly grasp who we are and help us strengthen the effectiveness of our marketing while capitalizing on the strength of our brand and reputation. He provides an essential outside perspective backed by an extensive understanding of how to connect with prospects on a meaningful level that produces superior results. Our confidence, capability, and results all took a leap as a result of working with him.

Nick Nanton, CEO, Dicks & Nanton/Celebrity Branding Agency

Thank YOU. Your style of presenting tough-to-understand information in a clear, concise and easy to implement way is truly priceless! For those who think they are at the top of their game, your concepts will take them higher. For those just starting out, you can save them years of frustration and lost profits. I can't wait to have you back again and anyone who has the chance to hear you speak would be a fool not to jump on it!!

Brian Kurtz, Executive Vice President, Boardroom, Inc.

One of Boardroom's key initiatives for 2008 was to hold an intensive, 3-day offsite meeting to identify and plan its near term and long term growth options. In addition to Boardroom's senior staff, we invited the smartest outsiders we could think of to work along with us. Michael was at the top of that list: he has been, and continues to be, one of our most trusted consultants whose consistent and wise input has made a significant contribution to the success of our business over the past 20+ years -- and we knew that he would be invaluable to the success of this critical initiative.

Michael, of course, came through in a huge way: he offered some nuanced comments about our Bottom Line brand that provided critical context for everything that happened in those 3 days; he led a breakout group in the formulation of a new product category; and he provided actionable feedback on all of the business plans that were presented.

Michael has been a hero to Boardroom for over 20 years and he continues to deliver value with new insights as much today as he has since we first began working with him.

Josh Bezoni, Entrepreneur and Health Product Marketer

Shout out to Michael Fishman ... I had an Internet Marketing event last week and not only did Michael graciously help me out before the event with thoughtful advice (it was my first event), but he showed up and gave an insightful presentation and encouraged and supported me each step of the way. I'd heard great things about Michael throughout the years, but having met him in person he FAR exceeded my expectations. He's a complete class act and very special individual.

Brian Carnahan, former Vice President/Publisher, Southern Progress

Corporation, Time Inc.

Michael is one of the great direct marketers. He always approaches any marketing challenge and any potential product from the point of view of the customer. His approach is thoughtful articulate, and direct. He understands how to manage product development, copy, creative platforms, and marketing strategies toward motivating the customer to act. I always listen to what Michael has to say and it always adds value to whatever business we are working on together. I have worked with Michael for more than 20 years and it is a partnership I truly appreciate.

Pat Corpora, former CEO of HCI Direct, former Sr. VP of AOL, former

President of Rodale Books

Throughout our 25 year working relationship, Michael has consistently offered me among

the most thoughtful and intelligent business advice on product development and positioning. I've often relied on Michael to inform and guide my most difficult business decisions knowing his knowledge and insights would lead to a successful outcome.

Ed Elliott, former Creative Director, Healthy Directions

Michael has been by far my most valuable resource for identifying best prospects for a new product and understanding what might motivate them to buy. We called Michael in to help us assess results after we had mailed. What we learned from him would have saved us $50,000 if we had only consulted him before mailing. We would not have even tested this product.

Jay Abraham, Legendary Marketing Consultant

The Multi Billion Dollar a year Direct Marketing Industry has a secret weapon. His name is Michael Fishman and he is the leading authority, advisor and most trusted "consigliere" to some of the richest, biggest direct marketers in the world. Accessing Michael's knowledge in the field is incomparable. But better yet, his ideas are 100% translatable to almost any mailing, brochure, catalogue or e-mail you ever send out.

Gary Bencivenga, All Time Great Copywriter

Michael is considered by many, including me, to be the world's greatest list broker. He has been the wizard behind many of my most successful mailings, as well as giant winners for some of the most savvy marketers in direct marketing. At the seminar, Michael shared his best inside secrets for turning modest winners into colossal hits by knowing how to uncover lots more lists that you'd normally overlook.

Jim Punkre, A-list Copywriter

Michael is a genius. No one in the health business has directed more colossal breakthroughs over the past three decades than he. I've been fortunate to be part of quite a few.

Testimonials