An experience many years ago demonstrated to me clearly that the best way to experience the appreciation of a brand for its customers is to watch what they do and how they do it when they make a mistake. In that case, without me asking, it was Disney in a stunning display of pro-active over-delivery [...]
Using the Social Web to Maximize Customer Experience
April 25th, 2010 · 6 Comments
Tags: branding · general · marketing · media
My First Book (Sort Of) With Big Ups to Mark Joyner
November 21st, 2009 · 1 Comment
It was just a year ago this week that I arrived at a hotel in Dana Point, California for a very small, very private 3-day mastermind session. In attendance were 7 other marketer/entrepreneurs who spend most of their business time in the health markets as I do. We were prepared for a fun but very rigorous cooperative [...]
Tags: direct marketing · general · media · personal development