I finally had my first opportunity to travel on Virgin America Airlines this past Thursday, July 23, from New York to Los Angeles. I’ve flown from NY/NJ airports to the West coast countless times over the years and typically at the 3 hour mark into the 5+ hour flight I’m counting the minutes until touchdown [...]
Virgin America Airlines: Watch Their Language
July 25th, 2009 · 3 Comments
Tags: branding · general · marketing
Gene Schwartz and Dr. Clotaire Rapaille, Marketing Visionaries
June 28th, 2009 · 4 Comments
For many years, I have been acknowledging my friend, the late copywriter Gene Schwartz, for the timeless insights into human nature which he shared with me and which have helped me to be a much better marketer. If you have joined me at the Consumer Health Summit, you have doubtless heard discussions about Gene’s work [...]
Tags: branding · general · health marketing · marketing · media