For many years, I have been acknowledging my friend, the late copywriter Gene Schwartz, for the timeless insights into human nature which he shared with me and which have helped me to be a much better marketer. If you have joined me at the Consumer Health Summit, you have doubtless heard discussions about Gene’s work [...]
Gene Schwartz and Dr. Clotaire Rapaille, Marketing Visionaries
June 28th, 2009 · 4 Comments
Tags: branding · general · health marketing · marketing · media