Michael Fishman's Blog

Ramit Sethi graduated from Stanford University in 2005, where he earned his undergraduate and master’s degrees, and studied technology and psychology.  He co-founded PBwiki, a venture-backed start-up.  He created and blogs at his own site, IWillTeachYouToBeRich.com, which serves over 300,000 readers each month, and has written a New York Times best-selling book by the same [...]

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An experience many years ago demonstrated to me clearly that the best way to experience the appreciation of a brand for its customers is to watch what they do and how they do it when they make a mistake.  In that case, without me asking, it was Disney in a stunning display of pro-active over-delivery [...]

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MediaWeek posted a brief video interview with Dr. Mehmet Oz several days ago which is both revealing and instructive for authors, personalities or anyone publishing and/or advising them.   Just as I was taking a “wait and see” attitude with his upcoming television show (which debuts tomorrow), this brief piece gives me a new context for Oz’s approach [...]

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I finally had my first opportunity to travel on Virgin America Airlines this past Thursday, July 23, from New York to Los Angeles.    I’ve flown from NY/NJ airports to the West coast countless times over the years and typically at the 3 hour mark into the 5+ hour flight I’m counting the minutes until touchdown [...]

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For many years, I have been acknowledging my friend, the late copywriter Gene Schwartz, for the timeless insights into human nature which he shared with me and which have helped me to be a much better marketer. If you have joined me at the Consumer Health Summit, you have doubtless heard discussions about Gene’s work [...]

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It’s June 20th and I’m on the blog . . . to stay.    I’ll be offering up thoughts and comments here once a week, if not more, so I hope you’ll come back again and again. The first half of 2009 has been a wild ride . . . for the historic economic and political events in the [...]

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New Year’s Eve 2008.    A perfect time to add blogging to my web presence.   Welcome !   I look forward to sharing a range of topics with you and hearing your thoughts in return.    Wishing you a year of success and great times ! !

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