An experience many years ago demonstrated to me clearly that the best way to experience the appreciation of a brand for its customers is to watch what they do and how they do it when they make a mistake. In that case, without me asking, it was Disney in a stunning display of pro-active over-delivery [...]
Using the Social Web to Maximize Customer Experience
April 25th, 2010 · 6 Comments
Tags: branding · general · marketing · media
The Michael Fishman Blog begins . . . really
June 20th, 2009 · No Comments
It’s June 20th and I’m on the blog . . . to stay. I’ll be offering up thoughts and comments here once a week, if not more, so I hope you’ll come back again and again. The first half of 2009 has been a wild ride . . . for the historic economic and political events in the [...]
Tags: branding · direct marketing · general · health marketing · marketing · media · personal development