Michael Fishman's Blog

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Using the Social Web to Maximize Customer Experience

April 25th, 2010 · 6 Comments

An experience many years ago demonstrated to me clearly that the best way to experience the appreciation of a brand for its customers is to watch what they do and how they do it when they make a mistake.  In that case, without me asking, it was Disney in a stunning display of pro-active over-delivery [...]

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Tags: branding · general · marketing · media

The Michael Fishman Blog begins . . . really

June 20th, 2009 · No Comments

It’s June 20th and I’m on the blog . . . to stay.    I’ll be offering up thoughts and comments here once a week, if not more, so I hope you’ll come back again and again. The first half of 2009 has been a wild ride . . . for the historic economic and political events in the [...]

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Tags: branding · direct marketing · general · health marketing · marketing · media · personal development