Michael Fishman's Blog

I finally had my first opportunity to travel on Virgin America Airlines this past Thursday, July 23, from New York to Los Angeles.    I’ve flown from NY/NJ airports to the West coast countless times over the years and typically at the 3 hour mark into the 5+ hour flight I’m counting the minutes until touchdown [...]

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For many years, I have been acknowledging my friend, the late copywriter Gene Schwartz, for the timeless insights into human nature which he shared with me and which have helped me to be a much better marketer. If you have joined me at the Consumer Health Summit, you have doubtless heard discussions about Gene’s work [...]

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It’s June 20th and I’m on the blog . . . to stay.    I’ll be offering up thoughts and comments here once a week, if not more, so I hope you’ll come back again and again. The first half of 2009 has been a wild ride . . . for the historic economic and political events in the [...]

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