Michael Fishman's Blog

Michael Fishman's Blog header image 4

Using the Social Web to Maximize Customer Experience

April 25th, 2010 · 6 Comments

An experience many years ago demonstrated to me clearly that the best way to experience the appreciation of a brand for its customers is to watch what they do and how they do it when they make a mistake.  In that case, without me asking, it was Disney in a stunning display of pro-active over-delivery [...]

[Read more →]

Tags: branding · general · marketing · media