MediaWeek posted a brief video interview with Dr. Mehmet Oz several days ago which is both revealing and instructive for authors, personalities or anyone publishing and/or advising them. Just as I was taking a “wait and see” attitude with his upcoming television show (which debuts tomorrow), this brief piece gives me a new context for Oz’s approach [...]
A Revealing Interview With Dr. Mehmet Oz
September 13th, 2009 · 2 Comments
Tags: branding · general · health marketing · marketing · media
Gene Schwartz and Dr. Clotaire Rapaille, Marketing Visionaries
June 28th, 2009 · 4 Comments
For many years, I have been acknowledging my friend, the late copywriter Gene Schwartz, for the timeless insights into human nature which he shared with me and which have helped me to be a much better marketer. If you have joined me at the Consumer Health Summit, you have doubtless heard discussions about Gene’s work [...]
Tags: branding · general · health marketing · marketing · media
The Michael Fishman Blog begins . . . really
June 20th, 2009 · No Comments
It’s June 20th and I’m on the blog . . . to stay. I’ll be offering up thoughts and comments here once a week, if not more, so I hope you’ll come back again and again. The first half of 2009 has been a wild ride . . . for the historic economic and political events in the [...]
Tags: branding · direct marketing · general · health marketing · marketing · media · personal development
The Beginning
December 31st, 2008 · 1 Comment
New Year’s Eve 2008. A perfect time to add blogging to my web presence. Welcome ! I look forward to sharing a range of topics with you and hearing your thoughts in return. Wishing you a year of success and great times ! !
Tags: branding · direct marketing · general · health marketing · marketing · media · personal development